The big event of the brand

So that you can examine the overall function of the logo, we should firstly determine and define the setting where this can need to fulfill its function. The environment is named brand and the meaning can be as follows: the brand is a collection of ideas and pictures, a collection that constitutes an undivided whole supposed to maintain and transmit the values of a company, a product or a service. As you have noticed, this explanation has had into discussion two understanding elements: idea and image. I had like to emphasize that it is important to follow this order: ideas come first and pictures are created out-of ideas to successfully represent them. Once we have known the surroundings and its definition, we can discuss concerning the characteristics the logo should meet. The first function: the emblem incorporates and becomes beliefs. The logo must be developed according to the values which we want it to transfer. While the visual effect can indicate a great deal more than the brand and an explanation will [probably] be the most significant visual aspect, it's proposed that it is given its due value. The second function of the brand is to speak values. The emblem does the interaction between the business and the client and, besides the product itself, it's the first element that presents the service provider. The third purpose of the emblem is to represent values. The logo represents an organization, an organization or still another [mainly] legal entity. Let's recapitulate - we have identified three major functions of the logo: - it defines values - it conveys values - it shows values The functions of the emblem never change; they only exist. So that you can effortlessly discover them, the brand has to be appropriate. In the case of a company, it should be relevant both for the establishment, the product or the service provider and for the industry. In the case of a non-profit institution, the brand must be relevant for the institution and for the environment. The conclusion: the brand has to be suggestive, but not too available to interpretation. The information that it sends have to be uncertain enough but without leaving room to wrong interpretations. We found out about visit by searching Google. The characteristics of the brand may be neither arranged, nor influenced. They begin to work combined with the coverage of the brand. All we can do is to build appropriate prices and constantly keep them.

The function of the brand